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The Power of Data

March 21, 2016

Business owners have known the importance of data to a business for many years – whether that relates to understanding current customers to improve the service they receive, identifying and targeting potential customers or looking inside the company to improve processes, save money and increase profits.

Not so long ago ‘Big Data’ was headline news, and not just in the technical press. The ability of organisations such as Google or Facebook to analyse huge amounts of data and make meaningful decisions which are relevant and benefit users gave them huge competitive advantage and power.

So how can small and medium companies use data to their advantage without the large teams of data analysts and budgets available to large companies?

The internet has huge amounts of data freely available and many businesses would benefit from harnessing its power but this can often be a time-intensive, and therefore expensive, activity. There are, however, some incredibly powerful tools out there able to extract data from websites. For example Magic by import.io is a free tool that does just that. Some of the ways that this tool can be used are:

Data has the potential to transform a business but its effectiveness depends on how well systems are set up in the first place to ensure data is accurate and the quality of the analysis to provide meaningful information that a business can act on, not just a set of numbers.

We have undertaken a number of consultancy projects to help companies set up systems and extract data that can be used to drive their business forward. So if you want to harness the power of information in your business and would like to know how technology can help just get in touch for a chat. You can send us an email or call us on 01256 636214.

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